Strong vertical images have the opposite effect. Horizontal images make excellent visual dividers when you’re publishing an extra-long post. They’re one of the seven examples I used in my article 8 Ways to Weave Simple Visuals into Your Kick-Ass Words (click for the other seven examples). They’re like speed bumps on your page - the reader has to scroll past them to keep going. Strong horizontals like this slow down your reader: Strong vertical or horizontal shapes can help you control how your reader consumes your information. Crop into dramatic proportions to create a shape that controls reading speed Photos that aren’t quite what you need can be transformed into the perfect image when you take a moment to crop them.Ģ. When you focus on the best part of the photo and eliminate the rest, you’ll find a new world of images opens up to you. Are there parts of it that aren’t contributing to the story? Don’t give the viewer extra information to process if that information isn’t part of your visual message. If you want your photo to tell a story, be sure that the image’s message is clear.įirst, think about what you want the photo to “say.” What message do you want to get across? The most memorable stories have clear narratives. Photos tell stories that go straight to our hearts. It’s easier to mentally put yourself inside a photo than an illustration. They’re used more frequently than illustrations, I think, because they directly represent the world we all live in. Photos are key components of high-impact visual marketing. Turn a photo from meh to magnificent with focused cropping If you plan to crop it, start with a larger image (in pixel size) than the final image you need.
Remember: Cropping your image will make it smaller. To do this with confidence, master the three quick cropping techniques here so you can implement the best one for the next photo you want to enhance. It only takes a few moments to transform a photo with strategic cropping. We eliminated the chair and zoomed in closer to her so we notice details like her expression, how her shoes match the cushions on the sofa, and how she’s engaging with what’s on her screen. In the second photo, we can really see our subject. … and crop out the uninteresting parts so our eyes go straight to the more interesting parts, like this: Look at what happens when we take a photo like this: … makes the message stronger, more effective, and easier to grasp in a single glance. “Cropping a photo is a quick way to give it more impact.” “The truth is, (and it’s surprising!), cropping a photo, whether it’s your own or from a stock photo site, is a quick way to give it more impact in the eyes of the person viewing it.” Since you’re a Copyblogger reader, you understand how editing a sentence like this: Get ready to cut it out - with confidence. Today, I’m going to teach you three quick rules for cropping. You could feel unsure about where to place it or how much of the photo to trim away. You may know that cropping a photo is one of the fastest and easiest ways to make a boring image more interesting.īut you may hesitate to use the cropping tool in your image editor.
Cut out the extraneous details that take away from the big visual story.
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